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INTERVIEW WITH PAULINE SIU – ECO- FRIENDLY GREEN FASHION DESIGNER AND FOUNDER OF FLORA AND FAUNA
How do the seemingly different worlds of fashion and the environment merge together?
What are the advantages of practicing sustainable development in the fashion industry?
Globally, as the overall state of the environment and eco-systems becomes a greater concern for all, people are being more pro-active in advocating change and helping in their own little way. This includes the world of fashion! One person revolutionizing the industry is Pauline Siu, an Eco-friendly Green Fashion designer and founder of the Vancouver based ‘flora&fauna’. This highly successful clothes line is now garnering greater attention on a global basis for its innovative and crucially, Eco-friendly designs.
Pauline started working in the fashion industry in Toronto after studying Fashion Design at Ryerson University. Drawn by BC's beautiful surroundings and the abundance of wildlife, Pauline moved to Vancouver where flora&fauna, the eco-fashion label flora&fauna was born! Vancouver is consistently voted one of the best places in the world to live due to the beautiful surrounding areas. The natural beauty of the area can spark a person’s imagination like no other!
Drawing inspiration from beauty in nature, the irresistible cuteness of animals, and the intricacy of the planet's delicate eco-system, all of flora&fauna's pieces reflect Pauline's deep love for the natural beauty in our world. With a blend of clean lines, rich colours, and lasting style, flora&fauna incorporates nature and animal themes into each design, and is proud to support local animal welfare and nature conservation organizations.
For many, sustainable fashion is the way forward!
What is Exactly is Sustainable Fashion?
According to http://green.wikia.com, ‘Sustainable Fashion’ is a form of design that is produced to be environmentally friendly. It is part of the larger trend of "ethical fashion". In the past, designers used to contribute back to the community through donations of certain percentages of sales but many saw that a longer term solution was to incorporate ‘Sustainability” and use environmentally friendly methods and materials. Nature provides the resources (cotton, etc) that these designers use to make their living; the natural step is for the fashion world to give back to the source of their livelihood.
Yes! The clothes you wear everyday can make a small but significant difference to the environment! When you purchase from an Eco-friendly designer, you have made a sustainable choice! Eco-friendly clothes include those which are:
Partially made from organic, recycled or some sustainable fabric/material. See link below for more.
Made locally, which can substantially reduce the item’s carbon footprint due to the lower number of production processes involved.
Conforms to International Fair Trade practices.
Recycled – Old materials reused again.
Vintage – Reselling older clothes which means less new ones need to be produced.
Made well - Costs more, but will last a lot longer which means a person does not need to buy a similar line of clothes.
Organic Labeling and Certification – Consumers should buy from designers who understand the importance of industry integrity, practice good labour practices and promote labeling, certification and traceability
The clothes on your back can make an impact! So think and observe before you purchase!
Flora and Fauna’s growing reputation was enhanced by the release of flora&fauna’s Spring-Summer 2009 collection, with seven unique pieces inspired by west coast’s wildlife and lifestyle. Siu has also been featured on internationally acclaimed eco-news online magazine, TreeHugger.com as one of "20 Green Fashion Designers You've Never Heard Of (But Oh You Will)", the label has quickly established a following in Vancouver, with their glow-in-the-dark Jellyfish Tube Top selling out and another order being required to fulfill demand!
Remember, think green the next time you go shopping!!!
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Comments
Thanks a lot for sharing
Thanks a lot for sharing such a nice informative post. Such kind of posts keep us aware about latest fashion trends. Over the past few years, people are loving to use green fashion accessories which are eco-friendly and have unique fashion statements.
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Sustainable fashion, also
Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility.
Organic Labeling and
Organic Labeling and Certification – Consumers should buy from designers who understand the importance of industry integrity, practice good labour practices and promote labeling, certification and traceability.
Nice Blog
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
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